NAQS Cracks Down on False and Exaggerated Pest Control Fertilizer Ads on Coupang and YouTube

The National Agricultural Products Quality Management Service (NAQS) announced today (August 17) that it has taken corrective actions and issued administrative guidance for a total of 163 cases following a special inspection into false and exaggerated advertisements for fertilizers distributed on online platforms.

The inspection was conducted between April and July against businesses distributing and selling fertilizers on major online platforms such as Naver, Coupang, 11st, as well as YouTube.

Among the major types of violations, the most common cases involved using expressions such as "root promotion" and "sugar content enhancement," which could mislead consumers into mistaking fertilizers for plant growth regulators.

There were also advertisements that could mislead consumers into mistaking fertilizers for insecticides, such as claims of "anthracnose prevention" and "pest control."

The NAQS requested the modifying or deleting of such advertisement phrases and the suspension of sales for the related listings.

(File Photo: Yonhap News)
※ Please note: This article was translated by AI and may contain errors.