Samsung's H1 DRAM Market Share Hits 39.4%, Smartphone Share Rises to 22%

Samsung Electronics has expanded its global market share across major products in the first half of this year, capturing approximately 40% of the total DRAM market.

According to Samsung Electronics' semi-annual report disclosed on August 14, its DRAM market share for the first half of this year was recorded at 39.4%, up 5.4 percentage points from the previous year's 34.0%.

This marks the largest increase among all product categories.

The growth appears to be driven by sustained strong demand for AI server memory, coupled with the positive impact of rising average selling prices (ASPs).

Smartphones recorded a market share of 22.0%, bolstered by the strong performance of the Galaxy S26 series launched early this year.

This is a 1.8 percentage point increase compared to 19.2% in the previous year.

Driven by expanded sales of premium product lines such as Micro RGB and OLED TVs, TVs achieved a market share of 30.6%, up 1.5 percentage points from 29.1% the previous year.

Market shares also increased for smartphone display panels from 43.3% to 46.5%, and for digital cockpits from 12.8% to 13.9%.

As of the first half of this year, Samsung Electronics' top five major clients were Alphabet, Amazon, Apple, Techtronic Industries (Hong Kong), and Supreme Electronics, listed in alphabetical order.
※ Please note: This article was translated by AI and may contain errors.