"Buying in Bulk and Sharing": The Rise of Portion-Sharing Groups

"Portion-sharing" groups are gaining popularity.

A portion-sharing group is, as the name suggests, a gathering where people buy goods in large quantities and split them up.

For those of you living alone, like me, who often hesitate at the supermarket because items are sold in bulk, take a look at this.

Recently, on secondhand trading platforms and online communities, there has been an increase in portion-sharing groups where people go shopping together at warehouse-style discount stores and divide up the groceries.

Buying in bulk is cheaper—that is a given.

The idea is to buy together and only take as much as you need.

For instance, when buying large quantities of frozen beef brisket or other meats, you can sometimes get them for nearly half the price compared to buying small packages at regular supermarkets.

In a survey by market research firm Embrain, when asked if they were aware of these portion-sharing groups, 54% of respondents answered yes.

Amid high inflation, portion-sharing groups are drawing attention as a new consumption method that can ease price burdens and reduce food waste.
※ Please note: This article was translated by AI and may contain errors.