BLACKPINK's Jennie Unveils Self-Written, Directed, and Starred MV... A 'Youth Film' Crafted with Kai

BLACKPINK member Jennie released her new single "Less than a Lover," presenting a summer romance reminiscent of a coming-of-age youth film.

Jennie simultaneously released the sound source and music video for her new single "Less than a Lover" worldwide at 1:00 p.m. on the 24th. Inspired by summer, the alternative pop track is built upon lofi guitar and vintage electric keyboard sounds, capturing the fluttering excitement and sentimental emotions of a relationship described as "a little less than that," neither lovers nor friends. Jennie personally participated in writing and composing the song.

The music video was filmed on location in Spain. Set against the backdrop of blue seas, alleyways, and classic cars, Jennie and model Kai display natural chemistry that evokes a real-life couple as they look at each other, smile, hold hands, and enjoy playing in the water. The scene approaching the verge of a kiss intersects with lyrics that go, "I need a relationship that isn't quite lovers," completing a cinematic and romantic atmosphere.

In particular, this music video draws attention for Jennie's exceptionally high level of creative participation. In the revealed credits, Jennie's name is listed under "Directed by," "Written by," and "Music by," showing her involvement as a core creator spanning music, story, and visual direction. Previously released teasers also featured the same credit lineup, introducing the project as a Jennie-led undertaking.

Earlier, Jennie had premiered the song on overseas stages such as Poland's Open'er Festival, introducing it by saying, "It's a song I wrote thinking about summer."

Meanwhile, following the release of her new single, Jennie plans to continue her active promotions by taking the stage at global music festivals such as Lollapalooza Chicago in the United States and Summer Sonic 2026 in Japan.


(SBS Entertainment News, Reporter Kang Kyung-yoon)
※ Please note: This article was translated by AI and may contain errors.