Samsung's Brand Value Rises 9% to $97.4 Billion, Ranking 8th Among Global Big Tech

Samsung has been ranked in the top 10 in this year's global big tech brand value assessment, with its value recognized as higher than the previous year.

While five South Korean companies, including Samsung, were included in the top 100, the same number as last year, the proportion of total value held by Korean firms saw a slight decline due to the significant increase in the value of Chinese companies over the past year.

According to industry sources on July 19, Samsung's brand value was ranked 8th globally in the 2026 Top 100 Tech Brands report recently released by Brand Finance, a British global brand valuation consultancy.

It is the only South Korean company in the top 10.

Samsung's brand value, converted into monetary terms, reached $97.415 billion (approximately 144.1 trillion won), an 8.9% increase from last year's $89.427 billion.

However, its ranking fell by one spot compared to last year.

The ranking was pushed down as U.S.-based Nvidia, which was 8th last year, climbed three spots to 5th.

Driven by the rapid expansion of the artificial intelligence (AI) industry, Nvidia's brand value surged 2.1 times from $87.871 billion to $184.322 billion.

Brand Finance explained, "As demand for advanced computing has surged, Nvidia has overtaken established brands such as China's TikTok (6th), the U.S.'s Facebook (7th), and Samsung."

The top-ranked tech company was Apple of the U.S., which recorded a value of $676.42 billion (up 5.8%).

Microsoft, Google, and Amazon, all U.S. companies, followed in 2nd through 4th places, respectively.

Among domestic tech brands, SK Hynix was recognized as having the second-highest value, ranking 28th, up one spot from last year.

LG followed at 44th, down eight spots, and Coupang, which is classified as a South Korean company, ranked 49th, down one spot.

Naver (95th), which rose five spots over the past year, was also included in the top 100.

These five South Korean companies have been included in the top 100 brands for two consecutive years.

By nationality, U.S. companies accounted for the largest share of the top 100 brands with 46, followed by China (25), Japan (9), South Korea, India (4), and Germany, the Netherlands, and Canada (2 each).

Of the total value of the world's top 100 tech brands, which reached $3.7 trillion (up 15%), the share of U.S. companies was 77.7%, down 0.2 percentage points from the previous year.

South Korea and Japan also saw their shares fall by 0.2 percentage points each to 3.7% and 1.9%, respectively, while India's share also decreased to 1.4% (down 0.3 percentage points).

Among the top 10 countries, China was the only one to see its proportion of brand value increase, reaching 12.6% (up 1.2 percentage points).

Major Chinese brands saw their values rise across the board, with TikTok's brand value growing significantly to $153.5 billion (up 45.1%), and CATL, the world's No. 1 battery company, seeing its value surge 53% to $30.1 billion, jumping four spots to 18th.

(Photo: Yonhap News)
※ Please note: This article was translated by AI and may contain errors.