Korean Sport & Olympic Committee Issues Advertising and Equipment Guidelines for Nagoya Asian Games

The Korean Sport & Olympic Committee (KSOC) announced that it has distributed guidelines regarding advertising appearances, uniforms, and equipment for the South Korean national team competing in the 2026 Aichi-Nagoya Asian Games.
The Olympic Council of Asia (OCA), which organizes the Asian Games, follows the principles of the International Olympic Committee (IOC) to protect the commercial value of the event and the rights of official sponsors while ensuring the rights and interests of participants.
According to the advertising guidelines, participants in the Asian Games may appear in general advertisements for non-sponsoring companies during the event period (September 16 – October 6), provided they meet certain requirements and receive prior approval from the KSOC.
Non-sponsoring companies refer to businesses that have individual sponsorship contracts with participants, rather than being official sponsors of the OCA, the event organizing committee, the KSOC, or the official broadcasters of the games.
The guidelines also include detailed provisions regarding the operation of social media by participants and the criteria for posting messages of gratitude toward non-sponsoring companies.
Participants are permitted to post a message of gratitude toward a non-sponsoring company on their personal social media accounts only once during the event period.
The uniform and equipment guidelines cover restrictions on advertising markings, standards for manufacturer logos, and requirements for attire during medal ceremonies and official interviews.
The KSOC stated, "To prevent situations where athletes might face disadvantages due to violations of marketing regulations, we plan to help the delegation, sports associations, and sponsoring companies fully understand the relevant rules. We will continue to provide support to ensure a balance between protecting the rights of participants and safeguarding the marketing interests of the Asian Games and its official sponsors."
(Photo: Provided by the Korean Sport & Olympic Committee, Yonhap News)
※ Please note: This article was translated by AI and may contain errors.