RESCENE Appointed as Honorary Ambassadors for Gyeongju Tourism, Continuing Regional Promotion with 'Silla Princess' Zena

The group RESCENE has been appointed as honorary ambassadors for Gyeongju tourism, continuing their streak of regional promotional activities.

The city of Gyeongju announced on June 29 that it has appointed RESCENE (Woni, Liv, Minami, May, Zena) as honorary ambassadors for Gyeongju tourism. The group will work to promote the charm and diverse tourism content of the historic cultural city to both domestic and international audiences.

The appointment was significantly influenced by member Zena, who is a native of Gyeongju. Zena recently gained significant attention for her use of the Gyeongsang-do dialect in content featured on member Woni's personal YouTube channel, "Hello, This Is Woni, Please Take Care of Me," earning her the nickname "Silla Princess." Her affection for her hometown of Gyeongju and her approachable charm resonated with the public, leading to her selection as an ambassador.

Gyeongju City stated, "As K-pop exerts a high level of influence worldwide, we needed ambassadors who could reach the younger generation and international tourists in a more friendly manner. RESCENE, which includes Gyeongju native Zena, is a team that possesses both regional relevance and public appeal." The city added, "We look forward to RESCENE, with their youthful and fresh charm, becoming reliable ambassadors who widely promote Gyeongju's history, culture, and tourism resources both at home and abroad."

RESCENE has been on a steep upward trajectory, capturing both public popularity and buzz through recent YouTube content.

On Woni's personal YouTube channel, Minami's "gyaru" character and Zena's Gyeongsang-do dialect content have consecutively become hot topics. In particular, the catchphrase "Geoje, Yaho!" shouted by Minami spread as a meme across social media and online communities. As Geoje City actually utilized this for its own promotion, RESCENE was also appointed as honorary ambassadors for Geoje. Following their appointment as ambassadors for Suwon City, they are now being selected one after another as the face representing various regions, including this latest role as Gyeongju tourism ambassadors.

This buzz has also translated into their music. The title track of their first mini-album, "LOVE ATTACK," successfully climbed back up the music charts, bolstered by the popularity of their YouTube content.

Meanwhile, RESCENE is set to make a comeback with the release of their remake single "Pretty Girl" on July 8.

(Photo: Baek Seung-chul)



(SBS Entertainment News, Reporter Kang Kyung-yoon)
※ Please note: This article was translated by AI and may contain errors.