Starbucks' Latest Status Following Claims That Its Image Was Irreparable

Starbucks faced a direct hit from a boycott following the controversy over its "May 18 Tank Day" marketing.

In just two weeks, an estimated 10 billion won in card payments evaporated, and even its signature e-Frequency event was suspended one after another.

As Starbucks is a key cash cow for E-mart, there were predictions that the impact could be greater than expected, but...

Is the "anti-Starbucks" sentiment recently calming down?

SBS News looked into the current situation of Starbucks and the latest status of the boycott.

(Producer: Kim Hye-ji | Editor: Lee Ji-soo | Design: Kim Min-ha | Narration: Seong Ha-jin | Intern: Jung Hye-rin | Director: Kim Da-som)
※ Please note: This article was translated by AI and may contain errors.