KOR
As the holidays approach, TV personality Park Soo-hong is launching a special charity livestream for Christmas.
Partnering with premium parenting brand Angel&Bee and Kakao, Park will host an interactive donation showcase on Kakao Shopping Live on Dec. 23 at 10 a.m. KST.
Every won from Park’s appearance fee, all proceeds from Angel&Bee’s livestream sales, and donations collected through Kakao’s social impact platform Kakao Together will be sent to Aeshin Orphanage, which Park has supported for 24 years.
More than a sales event, the livestream is built so viewers can take part in the giving. “This isn’t just my donation,” Park says. “Everyone who joins the live can be a co-donor.”
Park has long championed vulnerable communities, supporting couples facing infertility, neonatal units and child welfare organizations.
Among the featured items is Angel&Bee’s anti-reflux cushion, created by a mother of two. It’s designed to keep a baby’s back aligned with ergonomic support, offers easy transport with a detachable rear cushion, and uses high-resilience foam. The product holds patents in both Korea and the United States and has become a go-to essential for newborns, according to the brand.
Angel&Bee is also known for ongoing donations to single-mother support centers.
“To make giving feel effortless for more customers, we’ve prepared our steepest discounts and perks for the livestream,” says Angel&Bee CEO Kim Dong-eun. “We hope this special showcase delivers tangible help to kids in need.”
The Kakao Together campaign offers four ways to participate: KRW 1,000 donated per supportive comment, direct giving, purchasing select “buy-to-give” items on Kakao Shopping Live, or joining an on-site volunteer effort with Park.
Funds will cover winter heating for children at Aeshin Orphanage, holiday and winter-break enrichment and social adaptation programs, and operations and equipment for Aeshin Village, a new facility for children with disabilities. “With the cold and Christmas around the corner, we wanted a project that truly helps the kids,” an Angel&Bee representative says.
The Christmas charity livestream airs Dec. 23 at 10 a.m. KST on Kakao Shopping Live, and anyone can join to take part in the giving.
(SBS Entertainment News | Kang Kyung-youn)