From Deficit to Sold-Out Souvenirs: The RM Effect Boosts Art Museum

BTS member RM is currently exhibiting his personal collection at an art museum in San Francisco, U.S.

The exhibition has been a box office hit, reportedly injecting new life into the museum.

The exhibition, which kicked off on October 3, drew significant attention even before its opening as RM reportedly participated in the overall planning and curation.

According to the British newspaper The Guardian, advance ticket sales for this exhibition surged to six times previous records.

The Guardian reported that more than 66,000 exhibition tickets have been sold to date, and exhibition souvenirs sold out within just three hours of going on sale.

The museum had been struggling financially, recording deficits due to worsening financial conditions.

The Guardian analyzed that RM's exhibition is providing financial relief to the museum by attracting large crowds of visitors.

(Photo Source: SFMOMA)
※ Please note: This article was translated by AI and may contain errors.