The Sweetness That Slowly Brings Death / SUBUSUNEWS

A legendary masterpiece, the devil's dessert where you can finish a whole box in one sitting!
Krispy Kreme's "Original Glazed."

When "freshly baked, warm donuts" appeared on the donut scene previously dominated by Dunkin',
they introduced many people to a whole new world.

But... do people even go to the "stores" to buy these these days?
Come to think of it, Krispy Kreme stores don't seem as visible as they used to be...

Even though its store count is about a quarter of Dunkin's,
Krispy Kreme Doughnuts is breaking record high sales for three consecutive years.
SUBUSUNEWS found out what their strategy is.

Producer Kim Hye-ji / Editing Moon So-ra | Narration & Intern Park Hyo-bin | Assistance Jeon Hye-bin | Direction Kim Da-som
※ Please note: This article was translated by AI and may contain errors.