"Limited Sale in Jamsil" Flocking From Dawn... Even Bringing Blankets

[Anchor] These days, many people are seen lining up in front of a shopping mall starting from the early hours of the morning. What on earth is it for?

[Reporter] Yes, recently on social media, footage was shared showing people lined up from dawn at a shopping mall in Jamsil, Seoul, to buy fresh fruit mochi from a foreign brand.

[Video] The video shows a long line of people waiting outside the building starting at 5:00 a.m., long before the shopping mall opens.

Some were even captured lying down and waiting while wrapped in blankets or comforters.

This product is currently said to be on limited sale exclusively at the Lotte World Mall store in Jamsil.

While it is gaining popularity through word-of-mouth on social media, reactions online also include remarks such as, "Do we really have to go to such lengths to eat it?"

(Photo: X and Godiva Website)
※ Please note: This article was translated by AI and may contain errors.