G-Dragon Appears on Large Chinese Billboards, Raising Hopes for Shift in China's Korean Wave Ban

Large advertisements featuring singer G-Dragon have appeared on electronic billboards in major Chinese cities, signaling potential changes in the Korean pop culture market that has been tightly locked since the THAAD conflict.

Fast-food chain McDonald's has introduced new collaboration products with G-Dragon across some 8,000 stores in China.

Since the THAAD dispute in 2016, it has been rare to see South Korean celebrities' faces on billboards in major Chinese cities.

An official at the South Korean Embassy in China stated that this is the first nationwide advertisement featuring a South Korean celebrity since outdoor ads starring actor Gianna Jun.

With the large-scale appearance of a South Korean celebrity's face, evaluations are emerging that this holds significance beyond a mere commercial advertisement.

(Photo: Yonhap News)
※ Please note: This article was translated by AI and may contain errors.