News

'Trusted SBS' Maintains Ratings Lead in Asian Games Coverage... Vividly Delivering Back-to-Back Wins for Men's Basketball and Women's Volleyball

Asian Games (Photo: Getty Images Korea)
SBS continued its ratings lead in the 2026 Nagoya Asian Games by vividly broadcasting South Korea's men's basketball team advancing to the semifinals and the women's volleyball team securing their first win.

According to Nielsen Korea, a ratings research company, on September 17, the live broadcast of the men's basketball match against Jordan by SBS the previous day recorded 0.1% in the 2049 demographic for the Seoul metropolitan area and nationwide, proving its presence as a powerhouse in Asian Games broadcasting.

In the men's basketball quarterfinals broadcast live by SBS, South Korea defeated Jordan 114–80. Taking control from the first half, South Korea poured in 34 points in the third quarter alone, setting a rare record of scoring "30 or more points in the third quarter" for four consecutive games.

Commentator Cho Hyun-il evaluated, "The third quarter has always been a quarter we excel at, and we scored 34 points this time as well," while caster Jung Woo-young praised the overwhelming performance, saying, "We are turning it into the 'promised third quarter' and the 'winning third quarter'."

In the subsequent women's volleyball Group D first match, South Korea defeated Hong Kong with a set score of 3–0 (25–23, 25–12, 25–12) to claim its first victory.

Caster Lee Jae-hyung added excitement with witty commentary on the quick attack plays by setter Kim Da-in and middle blocker Lee Da-hyeon, saying, "The more, the better! The 'Da-Da combination' is in action." Commentator Han Song-yi also highly praised Kim Da-in's efficient distribution of attacks and the well-rounded performances of substitute players such as Jeong Ho-young, Yuk Seo-young, and Na Hyun-soo.

Meanwhile, the 2026 Nagoya Asian Games, broadcast live by SBS, will run for 16 days starting from the opening ceremony on Saturday, September 19, through Sunday, October 4.

Reporter Kang Sun-ae

(SBS Entertainment News, Reporter Kang Sun-ae)
※ Please note: This article was translated by AI and may contain errors.
Copyright Ⓒ SBS & SBSi. All rights reserved.
Copying, redistribution, and unauthorized use in AI training are strictly prohibited.

Most Read