Explicit Assault Depiction Leads to Downfall of Popular Golf Channel

Good Good Golf, a YouTube golf content channel that aired an advertisement depicting violence against women, is facing severe backlash as major clients have successively terminated their contracts with it.

The Associated Press reported on the 28th (Korean time) that Good Good Golf, one of the most popular golf channels on YouTube, had its partnership contract terminated by golf equipment manufacturer Callaway and was stripped of its title sponsor status for a PGA Tour event following public criticism over an inappropriate advertisement.

In a recent promotional video for Callaway, Good Good Golf showed a man violently pushing a woman to the floor after she tried to touch a golf club.

Good Good Golf explained that it was a parody of the movie "Obsession," which centers on an obsession with a specific person, but fierce criticism erupted over the scene depicting physical violence against a woman.

Good Good Golf deleted the promotional video on the 20th, but the criticism did not subside.

Callaway posted on social media, "We are ending our three-year partnership with Good Good Golf. We apologize to everyone who was hurt by this video." Callaway also pledged to donate 1 million dollars to an organization working to prevent violence against women.

The PGA Tour stripped Good Good Golf of its title sponsorship for a tournament opening on November 12 in Austin, Texas, USA.

The PGA Tour stated that regardless of the title sponsor change, the tournament will proceed as planned under the name the Austin Championship.

Starting as a YouTube channel in 2020, Good Good Golf gained massive popularity with content targeting younger audiences and even hosted special event matches for the PGA Tour.

(Photo: Provided by PGA Tour, Yonhap News)
※ Please note: This article was translated by AI and may contain errors.