"Thought It Was a New Product": Controversy Erupts Over Korean Brand Copying Tokyo Banana

The domestic fresh fruit mochi brand "Tokyo Berry," which is even sold in department stores, is sparking online controversy as critics point out its strong resemblance to the famous Japanese dessert brand "Tokyo Banana".

The controversy began with the packaging design.

Reactions poured in noting that the illustration style and placement, the English typeface and letter spacing of the brand logo, and the overall packaging design are nearly identical to those of Tokyo Banana.

Some consumers reacted by saying, "I thought it was a new product from Tokyo Banana," and "I thought it was a new brand from the same company."


The promotional strategy also came under fire.

Criticism has emerged that Tokyo Berry used phrases like "the exact Tokyo sensibility" and introduced itself at popup stores as "Japanese premium fresh fruit mochi," leading people to mistakenly believe it was an actual Japanese brand.

Some department stores that hosted the popups have taken action, such as canceling additional events or considering early termination.

As the controversy grew, Tokyo Berry switched most of the promotional posts on its official social media accounts to private.

(Source: Online community)
※ Please note: This article was translated by AI and may contain errors.