[Anchor]
The 2026 Osong Cosmetics Beauty Expo, offering a comprehensive look at the present and future of South Korea's beauty industry, has kicked off at OSCO in Cheongju. Marking the largest scale ever, this year's event has drawn a massive turnout of global buyers, reaffirming the global stature of K-Beauty.
CJB reporter Ahn Jung-eun has the story.
[Reporter]
The export consultation venue is heated with the passion of companies dreaming of expanding overseas.
Two hundred verified domestic and international buyers with strong purchasing power, including major global buyers possessing large distribution networks in Japan, are participating.
[Jang In-su / Director at a participating company: Starting from the very first year, our export performance has been rising significantly through verified buyers.]
The 2026 Osong Cosmetics Beauty Expo features a record-breaking 254 participating companies.
This year's event has focused on serving as a B2B export platform that helps drive practical growth for businesses.
In the Startup Growth Program, introduced for the first time this year, 10 promising startups are participating to attract investment and pioneer new sales channels.
There are also plenty of attractions and activities for general visitors.
Beauty tech services that diagnose individual skin conditions and personal colors using precise AI analysis while recommending customized products offer a novel experience.
With professional beauty seminars and special discount purchasing opportunities added to the mix, visitors continue to flock to the venue.
North Chungcheong Province aims to use this expo as an opportunity to firmly establish Osong as a true epicenter of the global beauty industry.
[Shin Yong-han / Governor of North Chungcheong Province: I am confident that this will serve as a shortcut to turning production into exports.]
While free shuttle buses operating between the venue and Osong Station are available for public transit users, admission to the expo is free for three days.
The Osong Cosmetics Beauty Expo, where visitors can witness the limitless potential of K-Beauty, runs through tomorrow, October 24, at OSCO in Cheongju.
(Video captured by Song Sin-ui / CJB)
CJB Ahn Jung-eun
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