▲ The iPhone Duo is displayed at a new product launch event at Apple Park in Cupertino, California, U.S., on September 9, 2026.
Apple drew significant market attention by unveiling its first foldable iPhone on September 9 (local time), but closed the day with a slight decline in its stock price.
On this day on Wall Street, Apple shares opened weak, fluctuated narrowly, and ultimately closed down 0.28% from the previous session at $315.34.
During the afternoon while the new product presentation was underway, the stock fell by up to 1.9% compared to the previous day before recovering a substantial portion of those losses by the closing bell.
The new product release was widely anticipated, which appears to have prevented it from serving as a fresh positive catalyst for the stock.
Bank of America analyst Wamsi Mohan stated, "Historically, Apple can experience a short-term stock pullback immediately following a product launch, a 'sell-the-news' reaction. However, it tends to recover within one to two months."
Another factor constraining stock gains is the strong cost pressure Apple faces recently due to rising memory expenses.
Apple showcased the iPhone Duo during its new product launch event on this day.
When folded, the device is similar in size to a passport, featuring a size and form factor comparable to Samsung Electronics' Galaxy Z Fold 8, which was introduced in July.
The 256GB model of the iPhone Duo is priced at $1,999 (3.29 million won in South Korea). Pre-orders will begin on the 16th of next month, and the device will be available in stores starting on the 23rd.
(Photo: AP, Yonhap News)
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