Diverging Views on President's Approval Ratings: "Honam Plunge Is Exaggerated" vs. "Empathy and Trust Have Collapsed"

[Ju Young-jin's News Briefing]

When quoting or reporting from this interview, please explicitly credit the program, SBS "Ju Young-jin's News Briefing." Copyright belongs to SBS.

■ Broadcast: SBS "Ju Young-jin's News Briefing" Mon-Fri (14:00–15:20)

■ Host: Anchor Ju Young-jin

■ Panelists: Kim Bong-shin, CEO of Metavoice; Bae Jong-chan, Director of Insight K Institute

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● Public Sentiment Watch

Bae Jong-chan / Director, Insight K Institute

"In phone-interview surveys, when disappointment runs deep, respondents find it difficult to participate."

"As faith in the president breaks, approval ratings are on a downward trend... Need to regain empathy and trust."

Kim Bong-shin / CEO, Metavoice

"NBS surveys have higher response rates... Better sample representativeness."

"Economic issues are dragging down overall state affairs evaluations."

"Among traditionally loyal supporters, the intensity of positive sentiment has weakened."

※ For more details, please check the video.

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