Lotte Cinema is exclusively releasing the third VR concert of TOMORROW X TOGETHER.
Opening on July 31, "TOMORROW X TOGETHER VR CONCERT : ENDLESS RIDE" delivers a next-level sense of realism based on 12K ultra-high-definition technology. In particular, differentiated theater infrastructure available only at Lotte Cinema will draw fans even more deeply into the VR concert.
To maximize fan accessibility and immersion, Lotte Cinema will simultaneously screen the concert at two locations, World Tower and Hongik University, offering distinct viewing experiences at each.
First, Lotte Cinema World Tower welcomes fans by creating a space themed around "Endless Ride" both inside and outside the screening hall. In addition to photo zones decorated with standee figures of the members, the space has been meticulously planned so that audiences can immerse themselves in the journey with TOMORROW X TOGETHER even before entering the theater, providing plenty of enjoyable elements before and after the viewing.
Lotte Cinema Hongik University will showcase an optimal viewing environment through Gwang-eum Cinema screenings. This marks the first time a VR content will be screened in a sound-specialized theater, drawing high anticipation for the encounter between VR concerts and "Gwang-eum Cinema," which has shown unrivaled strengths in live concert films. Through woofer sound that resonates throughout the entire body, this screening is set to vividly deliver the thrill of actually being at a concert venue.
In addition, offline events designed to stimulate fans' desire to collect have been prepared to commemorate this screening. Official merchandise available for purchase at the Lotte Cinema Sweet Shop (concession stand) will be launched, along with various weekly special perks.
Tickets for "TOMORROW X TOGETHER VR CONCERT : ENDLESS RIDE" will open on July 23 at 2:00 PM, and detailed information can be found on the Lotte Cinema event page.
(SBS Entertainment News | Kim Ji-hye)
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