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Namdaemun Market and Myeong-dong Re-emerge as 'Hot Spots' for Shopping

Namdaemun Market and the Myeong-dong commercial district, which once saw a decline in popularity, are back in the spotlight.

A data platform recently released the results of a trend analysis on hot spots in Namdaemun Market and Myeong-dong.

The monthly number of mentions of Namdaemun Market on blogs reached a record high of approximately 8,500 last month.

This is more than 30% higher than the average.

Monthly mentions of Myeong-dong also peaked at approximately 42,000 in March.

Namdaemun Market is gaining attention as a commercial area where food and shopping are consumed simultaneously.

In particular, the tableware shops and the flower market are emerging as trendy shopping destinations among the MZ generation.

Myeong-dong has emerged as a commercial district where foreign tourism and K-lifestyle consumption intersect.

The analysis suggests that consumption themes have expanded to include not only food such as kalguksu (knife-cut noodles) and ganjang gejang (soy sauce marinated crab), but also K-beauty and pharmacy tours.

(Source: The Korea Economic Daily)
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