National Baseball Team Unveils New Brand Identity After 18 Years, Ready for Nagoya Asian Games

The Korea Baseball Organization (KBO) and the Korea Baseball Softball Association (KBSA) unveiled the new brand identity (BI) for the national baseball team today (June 9).

The KBO stated, "We have inherited the spirit of the previous BI, which accompanied the national team through historic moments such as the gold medal win at the 2008 Beijing Olympics, and reinterpreted it in a modern way to create a concise and intuitive design." They added, "The new BI will be applied for the first time to the uniforms of the national baseball team for the 2026 Aichi-Nagoya Asian Games."

This marks the first time in 18 years since 2008 that the KBO and KBSA have developed a new BI for the national baseball team.

The KBO is scheduled to announce the roster for the Asian Games national team at 2:00 PM on June 11.

(Photo: Courtesy of KBO, Yonhap News)
※ Please note: This article was translated by AI and may contain errors.