Samsung Electronics Ranks 1st in Domestic Brand Value; SK Hynix Enters Top 10

With the combined brand value of the top 50 domestic companies exceeding 231 trillion won this year, Samsung Electronics, Hyundai Motor, Kia, LG Electronics, and Naver have secured the top five spots.

Interbrand, the world's largest brand consulting group, held the 14th Best Korea Brands 2026 conference yesterday (June 11) and announced the 50 most representative brands in South Korea.

Interbrand selects the 100 most valuable global brands every year and has been announcing the Best Korea Brands using the same criteria since 2013.

The total value of this year's top 50 Best Korea Brands reached 231.005 trillion won, a 1.6% decrease compared to the previous year.

Samsung Electronics maintained its position as the No. 1 Best Korea Brand with a brand value of 113.206 trillion won, despite a 7.4% decline from the previous year.

Second-ranked Hyundai Motor saw its brand value rise by 10.1% to 30.7459 trillion won.

The rankings continued with Kia in 3rd place (10.6841 trillion won, up 8.7%), LG Electronics in 4th (8.5956 trillion won, up 9.4%), and Naver in 5th (8.2419 trillion won, up 4.8%).

SK Hynix (3.2269 trillion won) entered the top 10, climbing four spots from 13th place last year to 9th.

Its growth rate compared to the previous year reached 34.8%.

Interbrand stated that as consumer search patterns are rapidly shifting from traditional search-based structures to AI recommendation-based structures, brands with significant brand strength will be able to exert even more powerful influence in an AI-driven environment.

(Photo: Yonhap News)
※ Please note: This article was translated by AI and may contain errors.