Kim Beom Teases Unstoppable Flirting in 'Sold Out on You'―A Straight-Shooter Romance Ahead

Kim Beom is set to bring a head-on, pure-hearted romance to the screen in ‘Sold Out on You.’

Premiering Wednesday, April 22, SBS’s new Wed-Thu drama ‘Sold Out on You’ (written by Jin Seung-hee, directed by Ahn Jong-yeon) follows a perfectionist farmer, Matthew Lee (Ahn Hyo-seop), and a sellout-driven show host, Dam Ye-jin (Chae Won-bin), whose lives tangle day and night in a whirlwind romance.

Kim Beom plays Seo Eric, the executive director of global skincare brand “Letoile,” a key pillar in the love triangle. After moving to France with his mother at a young age, he kept a low profile within a chaebol family locked in a fierce succession battle. While in Korea, he unexpectedly crossed paths with Dam Ye-jin―and lost his heart on the spot.

Even back in France, Eric can’t forget her. Using a “Hit Home Shopping” onboarding deal as his chance, he flies to Korea and meets Dam Ye-jin again―as a business partner. All eyes are on whether Eric, reunited with the woman he calls fate, can turn this into real love.

His unwavering devotion shows in newly released stills from the 26th. Eric gazes at the Hit Home Shopping proposal with unmistakable excitement. As both business partner and secret crush, he’s set to get tightly entangled with Dam Ye-jin. On the clock, he’s the sharp, professional exec of “Letoile.” Off the clock, he flashes a puppy-like smile and charges straight toward her, no hesitation.

Anticipation is high for Kim Beom’s playful yet assured take on Eric’s bold, honest flirting. From sitcom to romance to fantasy, his knack for distinct, scene-stealing characters has consistently won over viewers―now poised to inject fresh energy into this healing romance.

‘Sold Out on You’ premieres Wednesday, April 22 at 9 p.m. 

(SBS Entertainment News | Kang Sun-ae)