BLACKPINK Wraps 11-Day Collab with National Museum of Korea: K-Pop Meets Tradition

BLACKPINK teamed up with the National Museum of Korea, expanding their impact beyond music into the broader K-culture sphere.

Spotify joined as an official partner, adding momentum to the special collaboration that drew a hot response from music fans.

YG Entertainment announced on the 9th that the “National Museum of Korea X BLACKPINK” project wrapped successfully at the museum. Running for 11 days from February 26, the collab featured a new-song listening zone, member-led audio guides, and pink lighting on the museum’s exterior―elements that drew major buzz from the start.

A listening zone in the museum’s main lobby let visitors preview five tracks from the new album, including the title track “GO.” The space, washed in signature pink lighting that mirrored BLACKPINK’s world, offered a fresh way to hear the songs―and it stayed packed throughout the run.

Eight museum treasures―including the Gilt-bronze Pensive Bodhisattva, the Ten-story Stone Pagoda of Gyeongcheonsa Temple Site, and the Standing Stone Maitreya Bodhisattva of Gamsansa Temple Site―became a bridge for cultural exchange through member-participated audio guides. BLINK and K-pop fans engaged directly with Korea’s cultural heritage, while museumgoers tuned in to BLACKPINK’s voices―a special synergy.

After sunset, the museum’s exterior glowed in BLACKPINK’s signature pink, turning heads. It was a striking scene created by a history-making K-pop act and a flagship K-museum standing side by side. Fans shared their proof shots on social media, echoing the group’s powerful influence.

Meanwhile, BLACKPINK set a new K-pop milestone with their third mini album, [DEADLINE]. It sold 1,774,577 copies in its first week (per Hanteo Chart), the highest first-week sales ever for a K-pop girl group and about 230,000 more than their previous studio album, [BORN PINK].
(SBS Entertainment News | Kang Kyung-youn)