BLACKPINK Drops 'DEADLINE' Today: First Group Release in 3 Years, 5 Months

BLACKPINK returns today (27th) at 2 p.m. KST with their third mini album, DEADLINE. Following the massive world tour that began last year, this first full-group release in 3 years and 5 months is set to be the grand finale―drawing intense global attention from music fans.

True to its title, DEADLINE captures “BLACKPINK’s greatest moments you can’t rewind” and “the group shining brightest right now.” Across five tracks that jump between styles and genres, the album showcases their limitless evolution and points to where the team is headed next.

# Four Voices, One Message of Courage and Unity… Title Track ‘GO’

With GO, the second track and lead single, BLACKPINK unleashes their signature upbeat, self-assured energy. Hard-hitting production pairs with an addictive melody, while the fearless group chant “BLACKPINK’ll make ya” delivers a message of courage and solidarity.

The five-track set also includes the pre-released hardstyle-based EDM JUMP, Me and my, which blends a retro hip-hop beat with sleek brass, the uplifting anthem Champion with its hopeful melody and lyrics, and Fxxxboy, highlighting delicate, emotive vocals.

# A New Era as a Full Group… Billboard, NME and More Are Watching

After expanding their reach through prolific solo activities, BLACKPINK reunites to unveil a new musical world as a complete group. The GO music video teaser shows the members setting off on a voyage―from stormy seas and molten ground to the vastness of space. Its overwhelming scale and stylish visuals were more than enough to raise global fans’ heart rates.

Leading music outlets including Billboard, Rolling Stone, and NME have been steadily heating up coverage around DEADLINE. Billboard, in particular, noted that “after BLACKPINK took a small first step, they’re preparing a big leap for BLINKs,” and―highlighting standout teaser moments―predicted an album with a “sensory” and “irresistible” concept.

# “A Concentration of the Team’s Musical Synergy”… Proving World-Class Again

BLACKPINK has set numerous records with their formidable global influence. During promotions for their last full-group album, the second studio set BORN PINK, they topped both the U.S. Billboard 200 and the U.K. Official Albums Chart, achieved double-million-seller status (Circle Chart tally: 2.14 million as of September 2022), and drew 1.8 million attendees on a single tour―setting multiple firsts for K-pop girl groups.

Even before release, DEADLINE is showing strong signs. Since kicking off album promotion on the 15th, momentum has surged―adding about 10,000 new subscribers per day―and they became the first artist worldwide to surpass 100 million YouTube subscribers. It’s fresh proof of BLACKPINK’s expanding global impact and the anticipation surrounding the new record.

YG commented, “Even amid the whirlwind of a massive world tour, we took the time to elevate the album’s quality. We’re confident this is the culmination of the four members’ musical strengths and the group’s synergy. Please send lots of support to the team as they leave another meaningful mark on the global music market.”

(SBS Entertainment News | Kang Kyung-youn)