SUBUSUNEWS Lands on Netflix, a First for Korean Broadcast New Media

South Korea’s flagship digital news brand SUBUSUNEWS is making its Netflix debut, marking the first time a new-media news brand from a Korean broadcast network has landed on the streamer.

Produced by Studio161, the digital content strategy subsidiary of SBS Media Group, SUBUSUNEWS delivers fast, approachable reporting on trends and knowledge―especially resonating with audiences in their 20s and 30s. Since launching in 2015, the brand has grown by breaking from traditional newscast formats with sharp insights and a sense of fun.

Beginning Jan. 20, Netflix will roll out a slate of SUBUSUNEWS series proven across digital platforms. The lineup includes “Bad Guys Around the World,” which has amassed over 22 million views on YouTube; “Moabats,” a binge-friendly explainer format that promises to make you feel three times smarter in one go; and the utility-first “SUBUSUNEWS Daily.” “Bad Guys Around the World” tackles global crime―from Korean young gangsters and Japan’s yakuza to Mexico’s cartels and Ecuador’s gangs―aiming squarely at Netflix viewers who gravitate toward crime and thriller fare.

Under the slogan “News Without Hierarchy,” SUBUSUNEWS has spent the past decade expanding its footprint through bold experimentation. Its Netflix bow underscores the brand’s distinctive storytelling and premium production values―and signals how K-content now spans not just drama and film, but also new-media news, information, and knowledge programming.

“The arrival of SUBUSUNEWS on Netflix means far more than adding another distribution channel,” said Studio161 CEO Ha Hyun-jong. “This first collaboration with Netflix lays the groundwork for Studio161 to scale into K-knowledge and factual originals built for global streamers.” 

(SBS Entertainment News | Kang Sun-ae)