'Culinary Class Wars 2' Chef Son Jong-won Turns Up the Heat in Gucci for Arena Homme+

Arena Homme+ has unveiled a digital cover and editorial starring chef Son Jong-won in a sleek Gucci showcase, and the vibe is pure good-guy charm with a lethal edge.

The Michelin-star talent behind L’Amant Secret and Eatanic Garden at Josun Palace, Son is also winning over viewers on "Culinary Class Wars" Season 2―cementing his status as one of Korea’s buzziest chefs and the internet’s favorite “good-vibes” leading man.

In the spread, Son pairs a composed gaze with refined restraint for an unmistakable presence. A slim-cut leather jacket, trousers punctuated by Gucci’s signature Horsebit detail, and a velvet-black set reinterpret the house’s icons, channeling a free-spirited, polished energy. Against bold, saturated backdrops, the minimalist styling spotlights a fresh facet of the chef’s persona.

Online, fans chimed in with, “Nailed it,” “Tough concept, but he pulled it off,” and “This pictorial is pure good vibes.” 

(SBS Entertainment News | Kang Sun-ae)