[SBS Star] "Coming Soon" Big Hit Entertainment Opens a Cryptic Website

K-pop boy group BTS' management agency Big Hit Entertainment has begun a countdown to something new.

On January 10 at midnight KST, Big Hit Entertainment launched a "Coming Soon" website that features a countdown clock and the text, "YOU & ME."
When you click the two circles, the website brings up another phrase, "You and I, different but together."
Fans are wondering whether the website is leading up to a BTS comeback announcement, the debut of the agency's new boy group, or something else.

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The countdown on the website ticks down to January 11 at midnight KST. What could this possibly mean?

(Credit= Big Hit Entertainment) 

(SBS Star)