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Valued Over 1 Trillion Won, Yet Labeled 'Undervalued': Why?

Lee Mi-sun

Published : Nov 2, 2026 6:20 PM

Video

Lotte Shopping, E-Mart, Hanwha Life Insurance, and Hyundai Steel.

These are familiar names, all companies on the KOSPI with a market capitalization exceeding 1 trillion won.

However, starting November 2, these companies along with 151 other stocks in the domestic stock market were given a somewhat unfamiliar label: "Low PBR."

What does "Low PBR" mean, and what kind of impact will it have on these companies?

We break it down in Mug Insight.

(Producer: Lee Mi-sun, Editing: Yoon Ye-ran, Design: Cho Seung-hyun, Narration: Chang Hoon-kyung, Production: Knowledge Contents IP Department)