The "RESCENE" effect is standing out in the retail industry these days.

Its consumer base is expanding beyond the younger generation to include men in their 40s and foreigners.

"RESCENE Bread," launched by a convenience store last September, surpassed 2.00 million units in cumulative sales within just a month.

More than 70% of the purchasing customers were in their 30s or older, with those in their 40s accounting for the highest proportion at 30%.

The proportion of male purchasers also reached about 66%.

In addition, purchases by Americans turned out to be overwhelming in Pyeongtaek, where a U.S. military base is located.

Collaboration products are increasing not only in bread but also in lunch boxes, beverages, and pizzas, as fandom consumption spreads across the retail industry.

(Video Source: YouTube 'RESCENE')