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Norway Turns Trump's Insult into Tourism Campaign: "Make Outhouses Great Again"

Kim Young-a

Published : Oct 30, 2026 11:51 AM


▲ Public restrooms promoted by Visit Norway

After U.S. President Donald Trump disparaged Norway as a "shithole country" over failing to win the Nobel Peace Prize, the Norwegian tourism board wittily responded by showcasing the country's luxury public restrooms.

According to the British daily The Guardian on the 29th (local time), Visit Norway recently posted a promotional piece on its website titled, "Are these the world's best shitholes?"

The tourism board shared photos of public restrooms boasting unique designs and stunning landscapes, promoting them with the line, "Norway is making shitholes great again!"

The phrase parodies President Trump's political slogan, "Make America Great Again."

Previously, President Trump said at a rally in Michigan on the 25th, "Frankly, Norway is a terrible country, it's actually become a 'shithole country,'" adding, "I don't want to have any relationship with Norway."

He also stated that he does not want to accept immigrants from Norway, adding, "Because I didn't get the Nobel Prize."

However, Visit Norway turned President Trump's criticism to its advantage, featuring several public restrooms designed by renowned architects as tourist attractions.

The restroom at the Stegastein viewpoint in the western Sognefjord region harmonizes a clean, minimalist design with the rugged and majestic landscape of the fjord.

It is especially famous for its large, black-tinted glass windows that prevent people from seeing inside from the outside while offering visitors an unobstructed view from within.

Wave-shaped restroom on the Helgeland coast in northern Norway
Other featured attractions included the wave-shaped restroom on the Helgeland coast in northern Norway, the triangular golden restroom on Senya Island, and a solar-powered restroom at the Utsikten viewpoint.

Visit Norway introduced these restrooms by saying, "These are places where you can take your time and enjoy the scenery even if you don't need to use the bathroom."

Evgenia Egorova, a senior consultant at Visit Norway, told Norwegian public broadcaster NRK, "The world needs a little laughter," adding, "We thought we should respond with kindness and a little humor."

(Photo: Capture from Visit Norway website, Yonhap News)