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First Lady Kim Hye-kyung Attends Hanbok Day Event: "Core Cultural Heritage Representing South Korea"

Park Yerim

Published : Oct 21, 2026 7:38 PM


▲ First Lady Kim Hye-kyung applauds while watching a celebratory performance at the commemoration event for the 2026 Hanbok Culture Week held at the National Museum of Korea in Yongsan-gu, Seoul, on the 21st.

First Lady Kim Hye-kyung, spouse of President Lee Jae-myung, attended the "Hanbok Day" event today (the 21st) and promised, "As an honorary ambassador for Hanbok, I will strive to widely promote the beauty and value of Hanbok to even more people."

Attending the commemoration event for Hanbok Culture Week held at the National Museum of Korea in Yongsan-gu, Seoul, on the afternoon of the same day, First Lady Kim stated, "Hanbok is a cultural heritage representing South Korea and a core asset of 'K-culture.'"

First Lady Kim emphasized, "I recently heard the welcome news that our Hanbok brands met with global fashion figures in Milan and Paris, laying the groundwork for overseas expansion," adding, "This is the result brought about by the dedication and efforts of all of you who have led the development of Hanbok with endless passion."

On this day, First Lady Kim wore a yellow jeogori (traditional jacket) and a white chima (skirt). Minister of Culture, Sports and Tourism Choi Hwi-young, along with Democratic Party lawmakers Han Jun-ho and Jeon Eun-su, also drew attention by attending in various styles of Hanbok.

At the event, a fashion show featuring five Hanbok brands was held under the theme "Hanbok Embracing Light."

First Lady Kim applauded and enthusiastically responded, enjoying the subsequent pungmul (traditional percussion) performance together with the attendees.

Cheong Wa Dae Deputy Spokesperson Ahn Gui-ryeong stated that prior to the event, First Lady Kim visited the site of the "Wear Hanbok Correctly Campaign" held at Gyeongbokgung Palace in Jongno-gu, Seoul, and also filmed a challenge video with Hanbok influencers.

Deputy Spokesperson Ahn explained, "First Lady Kim warmly greeted citizens who visited Gyeongbokgung Palace wearing Hanbok," adding, "They spent a harmonious time introducing each other's Hanbok and accessories and sharing an appreciation for the beauty of Hanbok."

(Photo: Yonhap News)