What is troubling everyday people in Japan the most these days is food prices.

According to 195 food companies in Japan, 3,153 items saw price increases this month, with an average hike rate reaching 10%.

In Tokyo, the price of lunch boxes jumped by 26.7% and coffee beans by 31.2% over the span of a year.

As a result, various events aimed at saving on food expenses while providing entertainment are taking place one after another at supermarkets these days.

[Supermarket Employee: First is rock! Rock-paper-scissors! Now, those who played rock!]

This place holds a rock-paper-scissors event every Sunday, giving away free products to winners.

Various items are up for grabs, including seasonal bonito worth about 8,000 won in Korean currency and Japanese beef worth about 84,000 won.

[Rock-paper-scissors! Congratulations.]

What this family received were pears worth about 7,000 won in Korean currency.

[(How does it feel to receive this?) I am happy. I am happy.]

The family that grabbed the biggest luck said it was their first time participating.

[We won.]

They received everything from seasonal bonito to meat for seasoning and grilling.

[Consumer: I think I've used up all my luck for the year. I try to cut down on food expenses as much as possible, and this is a huge help.]

Another supermarket holds a morning market once a week, where a so-called "basket sale" selling irregularly shaped fruits and vegetables at low prices is popular.

What this customer grabbed is carrots.

[Let's see how many are inside. 2, 4, 6... 18 of them. It is around 200 yen (approx. 1,700 won), so it is truly a blessing.]

At this supermarket, which has more than 120 stores in the Kanto region, discount events are held on the last weekend of every month.

Here, Kuroge Wagyu, Japanese beef, is the most popular.

[Consumer: The one that costs 2,531 yen (approx. 21,000 won) is half price, half price. I only buy beef when it is half price.]

Supermarkets have the purpose of increasing regular customers, but for consumers, it has become a survival strategy of practical wisdom to reduce spending even a little and endure the era of high inflation.

(Video by Moon Hyun-jin)