AMD Chair and CEO Lisa Su designated both artificial intelligence (AI) and gaming as core areas of computing, presenting a vision to support all users requiring high-performance computing by combining the two technologies.

She also mentioned Samsung Electronics and SK Hynix as core partners in the memory supply chain, emphasizing the importance of long-term cooperation with South Korea spanning more than five years.

Chair Su made the remarks during a Q&A session with South Korean gamers alongside Jack Huynh, Senior Vice President and General Manager of AMD's Computing and Graphics Group, at the AMD Gamer Day event held at Dragon City in Seoul this afternoon.

AMD Gamer Day is an event organized by AMD, a provider of core computing resources such as CPUs and GPUs, to directly meet with South Korea's gaming community, share the latest gaming technologies and vision, and listen to the voices of gamers.

Su stated, "While AI is driving the highest levels of computing performance, gaming is equally a very important core area of computing that demands extremely high performance," adding, "Our goal is to support all consumers and enterprise users who need high-performance computing."

She continued, "This includes actually combining AI and gaming," and added, "As AI becomes increasingly important, we will see the combination of Ryzen and AI in our latest products."

In particular, Su emphasized that gamers' high standards and feedback are the driving force behind technological advancement, noting that all areas including PC gaming, console gaming, and handheld gaming are important to AMD.

She assessed, "Looking at our gaming community over the past decade or so, South Korean users utilizing Ryzen CPUs and Radeon GPUs are among the most passionate and highest-performing gamers in the world."

Senior Vice President Jack Huynh introduced a related roadmap, explaining that AMD's machine learning technology is being utilized to improve the gaming experience.

Mentioning FSR4 and FSR Redstone, game screen upscaling technologies, he explained, "Going beyond simple image upscaling, technologies such as frame generation and reconstruction are added to make games faster and more beautiful."

He also revealed plans to apply machine learning technology to Accelerated Processing Units (APUs)—which integrate CPUs and GPUs—within this year, and to expand it across handheld devices in the future.

Regarding the direction of AI technology development, he emphasized, "It is not about replacing developers' creative intentions, but about expanding tools so they can work faster and better."

Huynh stated that AMD technology is built into 1 billion gaming devices worldwide, viewing this as a heavy responsibility and pledging continued support for various platforms including PlayStation, Xbox, and Steam Deck.

A prize draw event was also held during the event.

Prior to the draw, Su reportedly autographed the prizes individually by hand, allowing the winners to receive special gifts.

On one side of the venue, an experience zone was set up where participants could directly enjoy games, and participants dressed up as game characters wandered around the venue to pose for photos, filling the site with an atmosphere reminiscent of a gaming festival.

Immediately following the event, Su met with domestic media outlets, naming Samsung Electronics and SK Hynix as core strategic partners in the memory sector, and emphasized, "Demand in gaming and consumer segments as well as AI is very high," adding, "Working closely with partners in South Korea, including Samsung Electronics and SK Hynix, is key."

She stated, "South Korea is a very important ecosystem," and added, "We are not simply looking for short-term partnerships of one to three years, but place great importance on medium- to long-term partnerships of three to five years or more."

She further explained, "The supply chain has very complex aspects," and "I think it is important to cooperate primarily with our key supply partners, SK Hynix and Samsung."

Recently, AMD began shipping its next-generation AI accelerators, the MI455 and Helios systems, both of which are equipped with 4th-generation High Bandwidth Memory (HBM4).

Regarding this, Su stated that she "received great support from both Samsung and SK Hynix," and that HBM cooperation "will extend across multiple generations rather than stopping at a single generation."

She added that even amid tight memory supply conditions, the company is cooperating with client companies to optimize memory usage, while requesting partner companies to expand production as quickly as possible.

Regarding foundry cooperation, she mentioned, "Samsung is a good partner in multiple areas," noting that the company continues to explore cooperation opportunities in various fields, including foundries.

Asked about plans for meetings with the management of Samsung Electronics and SK Hynix that day, Su did not disclose specific schedules, but stated, "I have already met with SK Hynix and will meet with Samsung today," adding, "Since the semiconductor industry is a team sport, I think it is important to meet regularly with our partners."

(Photo: Yonhap News)