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Why Are We So Tired When There's So Much to Watch? The Paradox of Content Overload

An Hyemin

Published : Oct 7, 2026 3:12 PM

Video

Why do we feel more bored and exhausted even when we endlessly watch YouTube, Shorts, and Reels? From AI-mass-produced content to short-form videos, an unprecedented amount of content is pouring out nowadays. In a study analyzing 500 videos recommended to new TikTok accounts, more than half were AI-generated, and for some children's content tags, the proportion of AI-generated content far exceeded 90%. Content itself is already saturated. The number of videos on YouTube is estimated to be around 29 billion by the end of 2025, and OTT service users spend an average of 14 minutes just choosing what to watch. While choices continue to increase, viewers are increasingly feeling that there is "nothing to watch." In this week's O-Graph, we examined through five graphs how AI slop, choice overload, and recommendation algorithms create content fatigue for modern people.

Reported by An Hyemin | Filmed by Hwang Se-hoe, Cha Seung-hwan | Edited by Lee Ki-eun | Designed by Ahn Jun-seok | Intern: Shin Yeon-sung | Produced by Knowledge Content IP Team