"Would you like to work at a convenience store?"
The person asking this is none other than Lady Gaga.
The global pop star appeared in an advertisement wearing a Japanese convenience store uniform and recommending part-time work.
While it may seem like a simple star-marketing campaign, there is a rather desperate situation behind it facing Japan's convenience store industry.

Japanese convenience stores are increasing the hiring of foreign workers due to a labor shortage,
and even "avatar workers" who assist customers remotely have appeared.
By changing uniforms and overhauling working methods,
they are now competing not just for customers, but to recruit people to work.

Japan even enlisting Lady Gaga to ask people to "come work."
This change happening at convenience stores goes beyond a simple labor shortage;
it is also a scene that shows Japan's declining population and workforce shortage.
We took a closer look at the inside story on Mug Deep.

Reported by Sim Yeong-gu | Edited by Yoon Ye-ran | Designed by Ahn Jun-seok | Produced by Knowledge Contents IP Team