Singer Lee Ki-chan, who received immense love for his 2002 hit song "Cold," is holding a unique busking tour at major pharmacies as the flu season spreads this year.

Lee released the 2026 remake version of "Cold" on September 19 for the first time in 24 years, and embarked on a "Pharmacy Busking Project" to commemorate the release of his new song. Taking to his social media, he wrote, "Pharmacy Busking Project! Thank you to the pharmacies that helped out. Is this even right?" along with the message, "Flu vaccinations have begun! Please give 'Cold' a listen."

True to his words, Lee has been performing under the banner of the "Pharmacy Busking Project," visiting numerous large-scale pharmacies including Mega Factory Pharmacies in Seongnam, Gwanggyo, and Seoul; Boryung Pharmacy, Onyu Pharmacy, and Jongoh Pharmacy in Jongno; Verineu Pharmacy in Seongsu; Pharma Square in Guro; Pantio Pharmacy and Red Hill in Gangnam; Verineu Hongdae; and Medi Kingdom Pharmacy in Yongsan.

Reminding the public that it is flu vaccination season, Lee also urged people, "Flu vaccinations have started. Please listen to 'Cold'."



(Photo: SBS Entertainment News, Reported by Kang Kyung-yoon)