"Now they just need to sell a house lol"
"Daiso is the future"

Hailed for having a great eye every time new items drop,
our good friend Daiso.
Gathering small pennies of 1,000 won and 3,000 won to truly build a mountain,
it is projected to surpass 5 trillion won in sales this year, wow.

The reason why Daiso, which has been on a steady growth trajectory,
achieved a truly unbeatable quantum jump!
Is it because they started targeting the roles of Olive Young and Musinsa?
How they are actually expanding the playing field,
SUBUSUNEWS took a deep dive into Daiso's latest strategy.

Producer Kim Hye-ji / Editor Lee Ji-soo / Designer Kim Ha-kyung / Narration and Coordinating Intern Park Hyo-bin / Assistance Kang Sung-hoon / Director Kim Da-som