CEO Cho Min, the daughter of Cho Kuk, head of the Innovation Policy Research Institute under the Rebuilding Korea Party, who founded a domestic cosmetics brand in November 2024, revealed that her home shopping broadcast appearance was canceled shortly before going on air for questionable reasons.

On September 18, Cho shared on her social media, "I am replying after looking into the facts because there were many questions about the sudden cancellation of my home shopping appearance." She explained, "About 90 minutes before the broadcast, I received a notice to the effect that 'the appearance is canceled due to concerns over internal and external controversy.'" She added, "It is regrettable because we had prepared so much, but I am satisfied that we were able to conduct a great alternative broadcast thanks to the swift response of the live commerce platform."

Earlier, immediately after receiving notice of the cancellation, Cho had announced, "Today's live broadcast was canceled due to sudden circumstances on the home shopping network's side. To express our apologies to those who were waiting, we will cover the costs and provide free shipping on orders over 50,000 won."

Afterward, a sales report from the alternative live commerce broadcast shared directly by Cho showed a total order amount of 73,764,790 won.
Following the broadcast, Cho shared her thoughts, saying, "I couldn't appear on home shopping, but we achieved home shopping-level sales," and added, "Thank you so much to everyone who tuned in late into the night."

(SBS Entertainment News | Kang Kyung-youn)