SBS News

News > World

Apple Enters the Foldable Phone Market, Setting the Stage for a Showdown With Samsung

Cho Ji-hyun

Published : Sep 10, 2026 7:34 PM

Video

When quoting or reporting on this interview, please explicitly credit the program name, SBS "News Hunters."
Copyright belongs to SBS.


■ Broadcast: SBS "News Hunters," Monday–Friday (18:50–19:50)
■ Hosts: Kim Jong-won, Yoon Tae-jin
■ Guests: Lee Yo-hoon (IT Columnist), Ryu Jong-eun (Economy & Industry Specialist Reporter, Sampro TV)
--------------------------------------------

Apple has unveiled its very first foldable phone. The new product, named "iPhone Duo," was introduced by John Ternus, who took over as CEO following Tim Cook.
It features a size similar to Samsung Electronics' passport-shaped "Galaxy Z Fold" released last July. We examine Apple's differentiating factors and strategic moves as a latecomer to the foldable phone market, as well as where the foldable market is headed next.

※ More details are available in the video.