○ [News Story] Morning Club Parties with Coffee Instead of Alcohol (Broadcasted on August 15, 2026)

The days of heavy drinking are a thing of the past, and the numbers back this up. Last year, spending by those in their 20s at bars and pubs dropped by 20.9% compared to the previous year. Over the past decade, the monthly drinking rates for men in their 20s and 30s have also fallen by more than 10%. The landscape of university towns, where students once naturally gravitated toward alcohol out of a sense of liberation upon reaching adulthood, has changed. With a noticeable decline in students looking for drinks, an increasing number of bars are closing their doors.

Reported by Lee Jong-hoon | Produced by Kim Da-yeon | Video by Ahn Min-shin | Produced by SBS Digital News