Mom's Touch, which has been thriving with its Hot Cheese series and collaborations with famous chefs,
Manyo Factory, currently conquering the cleansing oil market,
Hapa Kristin, which gained word-of-mouth fame as "Jang Wonyoung's lenses."

Did you know that behind all these brands lies a single private equity fund?

Wait a minute. When people think of private equity funds, negative images like "corporate raiders," "hit-and-run investments," and "restructuring" usually come to mind...
Is this private equity fund somehow different?

Can a "private equity fund that takes responsibility and manages" actually exist!
SUBUSUNEWS looked into the true identity of this fund that is living up to its name.

Producer: Kim Hye-ji | Editor: Moon So-ra | Designer: Kim Ha-kyung | Narration: Han Ji-ho | Intern: Jeong Hye-rin | Director: Dasom