Recently, the so-called "sober life," which involves going about daily life with a clear head without drinking alcohol, is trending among the 2030 generation. The alcohol industry is rushing to release non-alcoholic beverages. Is this the end of the "drink till you drop" era? We listened directly to why young people are staying away from alcohol.

※ The full video is available on the 574th episode of SBS Newistory titled "Hip Enough Without Alcohol - 2030s Putting Down Their Glass."
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https://www.youtube.com/watch?v=U5y_0pwcnmg&list=PLUHG6IBxDr3gOHLnt6wP0Uvzhav_80vD0&index=2

(Producer: Jeong Hyeongtaek | Video Editing: Jeong Yong-hee, Lee Jung-min | Design: Jung Yu-min)