Baked sweet potatoes are typically thought of as a treat to enjoy while blowing on them to cool them down in the dead of winter.

Should we call it fighting fire with fire? Word has it that they are selling very well even in the middle of summer these days.

According to a convenience store chain, sales of baked sweet potatoes surged by 67% in the third quarter compared to the same period last year.

Sales of baked sweet potatoes are on an upward trend despite this heat.

As the "healthy pleasure" culture—managing health in a convenient and enjoyable way—spreads, the sales structure at convenience stores is also changing.

The proportion of cigarette sales at one convenience store chain dropped by 5 percentage points, falling from 41% in 2020 to 36% in the second quarter of this year.

Everyone, hope you stay healthy.