The Hollywood film industry has signed its first-ever copyright protection agreement with an artificial intelligence company.

Attention is focused on the signing of this memorandum of understanding (MOU), as Hollywood has strongly opposed the proliferation of AI video generation models.

The Motion Picture Association (MPA) and ByteDance announced on the 17th local time that they signed an MOU featuring strong safeguards for AI video and image models.

This agreement marks the first copyright protection measure the MPA has concluded with an AI company, coming six months after conflicts erupted between the Hollywood film industry and ByteDance over the video generation model Seedance.

While both sides did not disclose the specific details of the safeguards outlined in the MOU, it is believed to include measures protecting the intellectual property rights of major visual works such as films and television series.

The two sides introduced that the latest versions, the video model Seedance 2.5 and the image model Seedream 5.0 Pro, show progress in the field of intellectual property protection.

Charles Rivkin, Chairman and CEO of the MPA, explained, "Today's agreement demonstrates our belief that copyright is the cornerstone of the film and television industry, while reaffirming our commitment to protecting creative content. Over the past several months, we have engaged in constructive consultations with ByteDance to establish practical safeguards for Seedance and Seedream, and this MOU serves to further solidify them."

John Rogovin, General Counsel of ByteDance, responded, "ByteDance respects the intellectual property rights that underpin creative industries worldwide. We believe that responsible innovation in the field of AI must go hand in hand with substantive protections for rights holders."

Seedance, unveiled last February by TikTok developer ByteDance, can generate scenes resembling actual movies starring Hollywood actors simply by entering short text prompts.

In fact, Irish film director Ruairi Robinson generated widespread global attention by producing a video of Tom Cruise and Brad Pitt engaging in a fistfight using just two lines of prompts.

(Photo: Capture from X, Yonhap News)