SBS, SBS A&T, and Boryeong City in South Chungcheong Province have signed a business agreement to establish the Boryeong Wellness Park, officially launching a project to build a content-based tourism complex around Lake Cheongcheonho in Boryeong.

Boryeong Wellness Park will serve as both a production space for video content and a complex cultural space where visitors can directly experience the worlds depicted in the media.

The project aims to become a stay-over tourism hub that attracts both domestic and international visitors by organically integrating large-scale open sets, media content, and immersive experience facilities, alongside tourism programs featuring performances and local cuisine.

SBS, SBS A&T, and Boryeong City plan to push forward with the project with the goal of breaking ground in 2028 and completing construction in 2029.