SBS News

News > Society

Why 20-30 Somethings Are Obsessed with 'Tactile Toys' Like Squishies and Keycaps

Lee Hye-mi

Published : Aug 11, 2026 5:46 PM

Video

[Joo Young-jin's News Briefing]

When quoting or reporting the interview, please explicitly state the program name, SBS Joo Young-jin's News Briefing. Copyright belongs to SBS.

■ Broadcast: SBS Joo Young-jin's News Briefing (Monday to Friday, 14:00–15:20)
■ Host: Anchor Joo Young-jin
■ Guests: Lim Myung-ho, Professor of Psychology at Dankook University; Woo Sang-wook, SBS Editorial Writer
--------------------------------------------

C.I.D.

- Do you know what squishies and wax bubbles are? Tactile toys become healing items for those in their 20s and 30s
- Why are they crazy about "touchable toys"? Instant fun, psychological refreshment
- Are safety checks for squishies soft? Conflicts also arise over clicking keycap noise

※ For more details, please check the video.