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"An Artist Who Lives as an Entertainer for Just One Month a Year"… Jinyoung Wraps Up Hot Summer Promotions

Published : Aug 10, 2026 11:13 AM


JYP Entertainment founder and artist Jinyoung successfully wrapped up his first summer comeback in six years, heating up the summer of 2026.

Jinyoung made his comeback on July 23 with the release of his new single "WET" and its title track of the same name. Marking his first summer comeback in six years since "When We Disco (Duet with SUNMI)" in 2020, he lived up to high expectations with an active schedule that rivaled any idol.

Expressing his sincere dedication to the comeback, Jinyoung introduced himself as a "veteran singer returning with the mindset of a rookie." He drew attention for his strict self-management, which included working out for an hour and a half every morning, squeezing in exercise routines at the office, and enduring the evenings with sparkling water mixed with lemon juice. In particular, he lowered his body fat percentage from 11% during "Waterbomb 2025" to 9.2% this time to prepare the best possible performances.
Jinyoung (Photo: Getty Images Korea)Jinyoung (Photo: Getty Images Korea)
Having dominated "Waterbomb 2025" last year with his live performances and bold outfits, Jinyoung received another love call this year and even worked directly on the festival theme song. "WET" is a Latin American sound track about "having fun until your whole body is drenched in sweat," written, composed, and arranged by Jinyoung himself.

At "Waterbomb 2026" at KINTEX in Goyang on July 26, he appeared in a tuxedo, peeling off his jacket and shirt one by one to reveal a striking teal outfit made of mesh-like material. Following this, at "Waterbomb Busan 2026" on the 8th, he first made an entrance wearing a fur outfit amidst the heat wave, before bringing his summer promotions to a climax with a hot pink fashion reminiscent of last year.
Jinyoung (Photo: Getty Images Korea)
In addition, Jinyoung carried out unstoppable promotions through various entertainment programs—starting with the pre-released sound source for the "WET" challenge, filming "WET" challenges with junior artists, and appearing on MBC's "The Manager", JTBC's "Please Take Care of My Refrigerator", and Sunghoon's YouTube channel. Backed by these activities, Jinyoung claimed the No. 1 spot in the cast buzz category for the fifth week of July in the TV-OTT non-drama buzz survey released by Good Data Corporation, a K-content competitiveness analysis agency.

Celebrating his 32nd anniversary since his debut in 1994, Jinyoung proved his unyielding passion once again through his summer stage after six years, living up to his nickname as an artist who "promotes for just one month a year." This exceptionally scorching summer is expected to be talked about among fans for a long time.
Jinyoung (Photo: Getty Images Korea)Jinyoung (Photo: Getty Images Korea)


(SBS Entertainment News by Kang Kyung-yoon)