We could call this 'running to bakeries instead of luxury goods.'

In the past, people used to rush to department stores right at opening time to buy luxury goods. But that is now a thing of the past.

These days, rushing to bakeries at closing time is said to be the trend.

The so-called 'closing time run,' which targets discounts during closing hours, is emerging as a new trend.

One cafe bundles up unsold bread and sells it at half price, and reservations are reportedly always fully booked.

Because the prices are at about half the usual level, demand is flocking in.

As high inflation persists, some forecast that this kind of rational consumption may move beyond a temporary fad and solidify into a single consumption pattern.

We hope you also practice smart and savvy consumption.